Samsung Social Content

New gadgets with new features.

Samsung Mobile US is constantly releasing new devices and needs to keep an always on approach across it’s various social channels. We typically do two large photoshoots a year to capture the latest devices and features. This shoot in particular focused on the launch of the GS7, touting VR compatability, water-resistance, expandable storage, and a low-light camera. Additional products featured GearS2 (watch), Fast Charger, GearVR headset, LevelUp (headphones), S Pay, and more. We shoot thousands of images over several days and select a few hundred stills and GIF’s.

Eventually, we pair these with copy and they find their way onto Facebook or Twitter.

The #GearS2 really nails the whole ‘day to night look’ thing. And the whole ‘answer your #GalaxyS7 calls’ thing. pic.twitter.com/IXnV7QqYvF

— Samsung Mobile US (@SamsungMobileUS) April 29, 2016

*Not sure how butter got on #GalaxyS7*
*???? sure how to clean it* pic.twitter.com/b9HXvC0ETl

— Samsung Mobile US (@SamsungMobileUS) May 4, 2016

Weekend vibes and good jams have you like ???? ????. #SamsungLevel On Pro pic.twitter.com/06Eqf1uKwL

— Samsung Mobile US (@SamsungMobileUS) May 7, 2016

*Carefully coordinates every outfit*
*#GearS2 matches every time* pic.twitter.com/hJrPLNNY8Z

— Samsung Mobile US (@SamsungMobileUS) May 21, 2016

Expanding your business on the #GalaxyTabProS + expanding your music collection on the #GalaxyS7. We see you. pic.twitter.com/Mi1NQILFt0

— Samsung Mobile US (@SamsungMobileUS) April 19, 2016

????: *Impressed with cat in space*
????: *Unimpressed with human IRL*#GearVR pic.twitter.com/SlsfaGIwMw

— Samsung Mobile US (@SamsungMobileUS) April 16, 2016